Partnerships

Our core competencies – visible in professional sports.

AI transformation, digitalization and sustainability strategies become tangible through emotional, high-reach examples. As an official partner we support clubs in football, ice hockey and handball – from strategy to implementation.

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Why pro sports

Impact you can see and feel.

What makes working in professional sports special for us is making our core competencies visible through emotional and high-reach examples.

AI transformation

From AI strategy and training to implementation – we make AI effective inside the club.

Digitalization

Website and app relaunches, digital processes and data work – digitalization that lands in day-to-day operations.

Sustainability strategies

Holistic sustainability concepts, CO₂ footprints and league certificates for football, ice hockey and handball.

Current partnerships

Four clubs, one ambition: real results.

Football

SpVgg Greuther Fürth

Premium partner
Official AI & sustainability partner

What began as a sustainability partnership has grown into a comprehensive collaboration for AI and digitalization.

Start of the 2022/23 seasonThe collaboration started with the development of the sustainability strategy and the club’s first sustainability report.
Digitalization & AIIn 2024 the contract was extended by three years and expanded to cover AI and digitalization. A highlight was the relaunch of the new Kleeblatt website and app – delivered by Silbury specifically as an apprentice project.
Official AI partnership since August 2026Since August 2026 Silbury has been the official AI partner, supporting the club end to end on AI strategy, training and implementation.

Ice hockey

Nürnberg Ice Tigers

Premium partner
Official sustainability partner
since the 2023/24 season

Premium and official sustainability partner of the Nürnberg Ice Tigers since the 2023/24 season.

A holistic sustainability conceptDevelopment of a holistic sustainability concept covering ecological (e.g. reducing paper waste, mobility), economic and social aspects and meeting the licensing requirements of the PENNY DEL.

Ice hockey

Straubing Tigers

Official sustainability partner
since the 2024/25 season

Official sustainability partner of the Straubing Tigers since the 2024/25 season.

A complete sustainability strategyThe focus was on jointly developing and preparing a complete sustainability strategy for the club to meet the growing requirements of the German Ice Hockey League (DEL).

Straubing Tigers website

Handball

HC Erlangen

Official sustainability partner

Process guidance and data work for HC Erlangen’s HBL sustainability certificate.

HBL sustainability certificate 2026Silbury played a key role in helping HC Erlangen (re)obtain the strict HBL sustainability certificate for 2026.
Our roleThe focus was on process guidance, data preparation, validation of the CO₂ footprint and mobility analyses.

Become our next partner.

Whether club, association or institution: let’s discuss how we can make AI, digitalization and sustainability visibly effective for your organization too.

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